Category Archives : Small BusinessIn today’s ever changing market, it can be pretty easy to fall behind the curve if you don’t pay pretty close attention to trends in the marketplace. For small business owners, it can be especially easy to lose sight of trends simply because they are forced to wear so many different hats any given day. […]
Continue Reading »Mobile and smartphone users were out in full force this Black Friday, and they set records all over the place. Overall, online sales were up 20% over last year’s Black Friday rush, a number that’s impressive until you realize that mobile sales on Black Friday were up 187% over last year. One hundred and eighty […]
Continue Reading »In a report published last month by Ericsson, it’s found that by the year 2019 there will be about 5.6 billion smartphone subscriptions. That’s billion with a ‘B’. In fact, in the last three months alone, they found that 55% of all phones sold were smartphones, and there’s no reason to believe that number won’t […]
Continue Reading »The lines of people waiting to grab Black Friday “Doorbuster” deals seem to start earlier and earlier every year, but there’s a growing trend of people that are deciding to forgo the Black Friday crowds and lines and get most of their deals online. Bloomberg finds that online holiday sales will grow by as much […]
Continue Reading »With Black Friday just around the corner, this infographic from Blue Chip (via AdWeek) reminds us that mobile marketing is becoming more important than ever. There are more than a few good takeaways from this, but pay close attention to the way mobile apps are influencing shoppers today. According to the graphic, 55% of consumers […]
Continue Reading »Creating an app for your small business is only the first step to building a mobile marketing presence. In order to launch a successful app you must also market it in a way that reaches your customers and makes downloading easy. At App Express, we have seen our top performing apps incorporate each of these […]
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