With Black Friday just around the corner, this infographic from Blue Chip (via AdWeek) reminds us that mobile marketing is becoming more important than ever. There are more than a few good takeaways from this, but pay close attention to the way mobile apps are influencing shoppers today. According to the graphic, 55% of consumers are using a shopping app at least once a week. 53% of them say that they are using their apps to get coupons or deals, and 56% of them say that their apps actually influence their product choice.

Here’s the link to the full graphic. Is your small business ready for mobile shoppers?