Customer Retention: The New Name of the Game


A new joint study from BIA/Kelsey and Manta illustrates a surprisingly refreshing trend among small businesses: they are finally focusing on repeat customers over new customers. As recently as 2012, BIA/Kelsey reported that small business owners prioritized acquiring new customers over customer retention at a ratio of 7 to 1. This new trend makes a […]

Continue Reading »

Huzzah Launches New Tools to Help Small Businesses Chart their Digital Course


(View full infographic) Study reveals cost & time prohibits 70% of small businesses from improving online presence. A new study shows nearly half of small business owners say repeat customers are their best source of revenue; however, less than 20 percent have a mobile app and even fewer (17 percent) are using a loyalty program. […]

Continue Reading »