Category Archives : Small Business
It’s no secret that Black Friday and Cyber Monday are the biggest days of the year for many businesses around the country. Every business, be it large, small, or in between is spending tons of money and spending countless hours of preparation for this one big weekend of shopping and selling. As one of the […]
Continue Reading »
It’s no secret that getting repeat customers can be the difference between a good year and a great year for most small businesses. It’s a wonder that, even with that knowledge top of mind, more small businesses aren’t looking further into getting a loyalty program to try and give their customers an incentive to come […]
Continue Reading »
For small business owners with limited marketing dollars, it’s not just A question, but very often it is THE question: “Should I focus my marketing budget on generating new customers, or should I focus my time and efforts into cultivating repeat customers?” Well, according to a survey by Econsultancy, the majority of small business owners […]
Continue Reading »
Going digital is not always easy for small business owners. For small businesses with less than 10 employees, going digital often ranks low on the priority list – but in today’s always-on world, businesses who don’t take steps to improve their digital footprint are losing out on opportunities to grow and compete more effectively. Huzzah […]
Continue Reading »
Recently, we took a poll of small business owners to find out about where they were finding their customers. The vast majority of businesses that responded told us that their best customers were repeat customers, and that their best marketing tool was word of mouth. Neither of these results could be a surprise. Word of […]
Continue Reading »
Recent data from app analytics provider Flurry shows that mobile users are spending even more time than ever inside of native apps, and continuing to move away from using browsers and the mobile web. Flurry gathers data from 1.2 billion devices per month, taking in 3 terabytes of data per day. They are able to […]
Continue Reading »
A new joint study from BIA/Kelsey and Manta illustrates a surprisingly refreshing trend among small businesses: they are finally focusing on repeat customers over new customers. As recently as 2012, BIA/Kelsey reported that small business owners prioritized acquiring new customers over customer retention at a ratio of 7 to 1. This new trend makes a […]
Continue Reading »According to new info and data from comScore, nearly 20% of US Millenials (adults aged 18-34) access the internet ONLY through their mobile devices. That’s it. So if your business is still missing a mobile presence, then your business is missing out on a huge chunk of the population. And you can surely expect that […]
Continue Reading »When sitting down and thinking through your business’s mobile strategy, inevitably you will come to the question, “Do I need a native mobile app, or can I just make a mobile website?” This is a pretty nuanced question, and depending on your business and customers, the answer will be different. A quick look at facts, […]
Continue Reading »A vanity metric is data collected about a company or its users that do not help a business grow. These metrics serve no purpose other than to make the business owner feel good. App “downloads” is a vanity metric. According to Localytics, one in four mobile apps once downloaded is never used again. The Localytics […]
Continue Reading »© Copyright 2014