Category Archives : Mobile Apps
It’s no secret that Black Friday and Cyber Monday are the biggest days of the year for many businesses around the country. Every business, be it large, small, or in between is spending tons of money and spending countless hours of preparation for this one big weekend of shopping and selling. As one of the […]
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Recent data from app analytics provider Flurry shows that mobile users are spending even more time than ever inside of native apps, and continuing to move away from using browsers and the mobile web. Flurry gathers data from 1.2 billion devices per month, taking in 3 terabytes of data per day. They are able to […]
Continue Reading »When sitting down and thinking through your business’s mobile strategy, inevitably you will come to the question, “Do I need a native mobile app, or can I just make a mobile website?” This is a pretty nuanced question, and depending on your business and customers, the answer will be different. A quick look at facts, […]
Continue Reading »In today’s ever changing market, it can be pretty easy to fall behind the curve if you don’t pay pretty close attention to trends in the marketplace. For small business owners, it can be especially easy to lose sight of trends simply because they are forced to wear so many different hats any given day. […]
Continue Reading »The lines of people waiting to grab Black Friday “Doorbuster” deals seem to start earlier and earlier every year, but there’s a growing trend of people that are deciding to forgo the Black Friday crowds and lines and get most of their deals online. Bloomberg finds that online holiday sales will grow by as much […]
Continue Reading »With Black Friday just around the corner, this infographic from Blue Chip (via AdWeek) reminds us that mobile marketing is becoming more important than ever. There are more than a few good takeaways from this, but pay close attention to the way mobile apps are influencing shoppers today. According to the graphic, 55% of consumers […]
Continue Reading »Creating an app for your small business is only the first step to building a mobile marketing presence. In order to launch a successful app you must also market it in a way that reaches your customers and makes downloading easy. At App Express, we have seen our top performing apps incorporate each of these […]
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