What is today’s most valuable piece of customer real estate? Their mobile phone screen.
The value is easily understood — If your company is found on a customer’s screen, you’re only one-tap away from them doing business with you. Those customers can request appointments, accept and redeem coupons and offers, connect through social media, pay invoices, receive push notifications and much more.
According to Locket, users swipe their screens to unlock their phones an average of 110 times a day. Here’s a few more statistics to consider:
- Users spend on average 2.6 hours a day on their phone. Flurry, 2013
- The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. eMarketer, 2013
- Users spend 4 out of 5 minutes in apps. Comscore, 2013
Small business owners around the country are using App Express to build their brands, engage customers and increase sales. Mobile marketing is now very easy and affordable. Make your company visible on this valuable real estate today.