Mobile apps provide a host of benefits to small businesses; they can reinforce your brand, increase your visibility, remove sales barriers, and drive customer loyalty.   Of course, the success of your app depends on the number of customer downloads.  An incentive may drive initial downloads, but it’s the features that will keep customers engaged.  These […]

Recently, FOX Business featured an article citing the importance of mobile for small businesses.  The author said, “Think your small business doesn’t need an app, think again.” Whether you own a restaurant or a law firm, not having a mobile app for your business could put you at a huge disadvantage under your competitor down the […]

Big data, Marketing Intelligence, and Customer Analytics have dominated the marketing conversation in recent years and show no sign of slowing down.  The Wall Street Journal crowned “digital marketing” and “big data” this year’s dominating topics at Ad Week, and IDC projects big data to continue to grow at a rate of over 31% ayear.  […]

Consumers are increasingly viewing multiple screens simultaneously. According to a Nielsen study, 86 percent of smartphone users said they use their device while watching TV. The study also revealed that consumers engage with content relevant to what they are watching by looking up information or looking for deals and information about products advertised. During this […]

A recent Fox Business story about “Tech Trends Expected in 2013” predicted mobile apps will become more prevalent for small businesses this year, “enabling them to be more connected, productive and use those moments of time that would be wasted if it weren’t for mobility.” If your small business is ready for its own mobile app, how […]

This holiday season saw a boom in mobile shopping. Mobile sales increased 63 percent on Black Friday and 13 percent of all web-based purchases on Cyber Monday were made via mobile device, according to a recent report by IBM. Unfortunately, many small businesses did not reap the benefits of this record growth as they have […]

Greg Sterling, of Sterling Market Intelligence, dug deep into Google’s recently released research on the importance of local business info for mobile users. The research showed that the top actions by mobile users include looking for information on hours of operation/location and clicking to call the business. These findings underscore the need for small, local businesses to […]

  We’re so excited! We’ve been nominated for a 2012 Small Business Influencer Award in the “Corporations”         category. The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market. The Awards are designed to recognize […]

Last month, App Express announced a partnership with Spa Week Media Group, the nation’s fastest growing spa and wellness marketing company. Skin Inc. Magazine recently wrote about how Spa Week is integrating mobile apps, powered by App Express, into its membership marketing program. “The six-program package, which the marketing company called the ‘very first in the industry,’ will cost […]

One-half of all local searches are performed on mobile devices.  (Source:  Microsoft Tag Mobile Marketing Report). Small businesses need to get into the mobile game now to garner their share of mobile business and to ensure they don’t lose out to mobilized competitors. Users are engaging with apps on a daily basis – according to […]