Category Archives : Loyalty Rewards
It’s no secret that getting repeat customers can be the difference between a good year and a great year for most small businesses. It’s a wonder that, even with that knowledge top of mind, more small businesses aren’t looking further into getting a loyalty program to try and give their customers an incentive to come […]
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For small business owners with limited marketing dollars, it’s not just A question, but very often it is THE question: “Should I focus my marketing budget on generating new customers, or should I focus my time and efforts into cultivating repeat customers?” Well, according to a survey by Econsultancy, the majority of small business owners […]
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Recently, we took a poll of small business owners to find out about where they were finding their customers. The vast majority of businesses that responded told us that their best customers were repeat customers, and that their best marketing tool was word of mouth. Neither of these results could be a surprise. Word of […]
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A new joint study from BIA/Kelsey and Manta illustrates a surprisingly refreshing trend among small businesses: they are finally focusing on repeat customers over new customers. As recently as 2012, BIA/Kelsey reported that small business owners prioritized acquiring new customers over customer retention at a ratio of 7 to 1. This new trend makes a […]
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