It’s no secret that getting repeat customers can be the difference between a good year and a great year for most small businesses. It’s a wonder that, even with that knowledge top of mind, more small businesses aren’t looking further into getting a loyalty program to try and give their customers an incentive to come […]

For small business owners with limited marketing dollars, it’s not just A question, but very often it is THE question: “Should I focus my marketing budget on generating new customers, or should I focus my time and efforts into cultivating repeat customers?” Well, according to a survey by Econsultancy, the majority of small business owners […]