Monthly Archives : December 2013 A vanity metric is data collected about a company or its users that do not help a business grow. These metrics serve no purpose other than to make the business owner feel good. App “downloads” is a vanity metric. According to Localytics, one in four mobile apps once downloaded is never used again. The Localytics […]
Continue Reading »In today’s ever changing market, it can be pretty easy to fall behind the curve if you don’t pay pretty close attention to trends in the marketplace. For small business owners, it can be especially easy to lose sight of trends simply because they are forced to wear so many different hats any given day. […]
Continue Reading »Mobile and smartphone users were out in full force this Black Friday, and they set records all over the place. Overall, online sales were up 20% over last year’s Black Friday rush, a number that’s impressive until you realize that mobile sales on Black Friday were up 187% over last year. One hundred and eighty […]
Continue Reading »In a report published last month by Ericsson, it’s found that by the year 2019 there will be about 5.6 billion smartphone subscriptions. That’s billion with a ‘B’. In fact, in the last three months alone, they found that 55% of all phones sold were smartphones, and there’s no reason to believe that number won’t […]
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