Yearly Archives : 2013 A vanity metric is data collected about a company or its users that do not help a business grow. These metrics serve no purpose other than to make the business owner feel good. App “downloads” is a vanity metric. According to Localytics, one in four mobile apps once downloaded is never used again. The Localytics […]
Continue Reading »In today’s ever changing market, it can be pretty easy to fall behind the curve if you don’t pay pretty close attention to trends in the marketplace. For small business owners, it can be especially easy to lose sight of trends simply because they are forced to wear so many different hats any given day. […]
Continue Reading »Mobile and smartphone users were out in full force this Black Friday, and they set records all over the place. Overall, online sales were up 20% over last year’s Black Friday rush, a number that’s impressive until you realize that mobile sales on Black Friday were up 187% over last year. One hundred and eighty […]
Continue Reading »In a report published last month by Ericsson, it’s found that by the year 2019 there will be about 5.6 billion smartphone subscriptions. That’s billion with a ‘B’. In fact, in the last three months alone, they found that 55% of all phones sold were smartphones, and there’s no reason to believe that number won’t […]
Continue Reading »The lines of people waiting to grab Black Friday “Doorbuster” deals seem to start earlier and earlier every year, but there’s a growing trend of people that are deciding to forgo the Black Friday crowds and lines and get most of their deals online. Bloomberg finds that online holiday sales will grow by as much […]
Continue Reading »With Black Friday just around the corner, this infographic from Blue Chip (via AdWeek) reminds us that mobile marketing is becoming more important than ever. There are more than a few good takeaways from this, but pay close attention to the way mobile apps are influencing shoppers today. According to the graphic, 55% of consumers […]
Continue Reading »What is today’s most valuable piece of customer real estate? Their mobile phone screen. The value is easily understood — If your company is found on a customer’s screen, you’re only one-tap away from them doing business with you. Those customers can request appointments, accept and redeem coupons and offers, connect through social media, pay […]
Continue Reading »Creating an app for your small business is only the first step to building a mobile marketing presence. In order to launch a successful app you must also market it in a way that reaches your customers and makes downloading easy. At App Express, we have seen our top performing apps incorporate each of these […]
Continue Reading »A carefully constructed mobile app adds value to just about any small business. Customers appreciate the convenience an app provides and in return the business sees an increase in its loyal customer base. At App Express we’re fortunate to work with many small businesses to help develop their mobile marketing solution. Here’s the ten most […]
Continue Reading »Mobile apps provide a host of benefits to small businesses; they can reinforce your brand, increase your visibility, remove sales barriers, and drive customer loyalty. Of course, the success of your app depends on the number of customer downloads. An incentive may drive initial downloads, but it’s the features that will keep customers engaged. These […]
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